Skip to main content

Overview

Welcome to Kameleoon—a powerful, unified platform designed to help teams deliver better digital experiences through experimentation, feature management, and personalization.

Kameleoon isn’t just a web experimentation tool. It’s a cross-platform solution that supports your entire product lifecycle—from early feature rollouts to advanced user targeting and optimization.

You can use Kameleoon across:

  • Web (with our dedicated Web Experimentation solution or by using one of our client-side SDKs, like JS or React)
  • Mobile apps (via React, iOS, Android, and Flutter SDKs)
  • Backend environments (Node.js, Python, Java, .NET, and more)

This flexibility lets you run experiments, control feature exposure, and personalize content—no matter what platform your users are on.

What can you do with Kameleoon?​

Kameleoon blends experimentation and feature management & rollout into one powerful plaform. Below are some core capabilities.

Experimentation​

Test ideas and measure their impact on any platform:

Personalization​

Deliver experiences tailored to specific users:

  • Build segments using behavior, data warehouses, geolocation, or CRM data.
  • Show personalized content in real time.
  • Improve engagement without requiring a full dev cycle.

Feature management​

Release features progressively and reduce risk:

  • Use feature flags to decouple deployment from release.
  • Control who sees what—and when.
  • Customize rollout by environment, user traits, or custom rules.

Prompt-based experimentation​

Kameleoon's prompt-based experimentation (PBX) lets teams create and test new ideas with unprecedented speed and flexibility. By describing a desired UI change in natural language, you can generate variations instantly, helping you go beyond your initial ideas to create high-impact test ideas and variations. PBX streamlines your experimentation workflow, allowing you to create complex tests without adding complexity. Whether you're optimizing conversion rates or personalizing experiences, Kameleoon's PBX empowers you to innovate with speed and confidence. To get started with PBX, refer to this article.

Built for collaboration​

Kameleoon is designed to support cross-functional teams:

  • Marketers can create and launch visual experiments independently.
  • Developers can implement SDKs and manage feature flags directly in the code.
    • Developers can also use the Kameleoon Code editor to code frontend experiments with JS or CSS.
  • Product teams can create feature experiments by using feature variables and monitor feature impact

Everyone works within a unified platform, where goals and segments are shared across all teams, helping everyone stay aligned and focused on outcomes.