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Create an acquisition channel

You can target visitors using acquisition channels. Kameleoon automatically creates five default channels:

  • Bing
  • Baidu
  • Google
  • Yahoo
  • Google Ads

Create a new acquisition channel​

To create a new acquisition channel:

  1. Click Settings > Advanced targeting tools.
  2. Click New tool in the top right of the page.
  3. Click Acquisition channel.
  4. Select your project(s), name your acquisition channel, and select an acquisition method in the dropdown menu:
    • Referrer URL
    • URL of current page
    • JavaScript

Referrer URL (regular expression)​

Indicate the URL the user must come from to be targeted.

URL of the current page (regular expression)​

Indicate the URL the user must visit to be targeted.

JavaScript​

Indicate the JavaScript assessing the visitor’s acquisition channel.

Example:

(function(){
    if (/param=123/.test(window.location.search) ) {
        return true
    }
})();

Additional information about acquisition channels​

The acquisition channel is checked after each page view and stored for the visit's duration. Each new visit will have its own acquisition channel. If multiple acquisition channels are used across different visits (for example, visit 1 = SEA, visit 2 = Direct, and visit 3 = SEA), the visitor will accumulate two visits for SEA and one visit for Direct in the Results page when displaying by visit. The Results page will display one visitor for SEA and one visitor for Direct in the visitor view. A visit or visitor can have several acquisition channels assigned at the same time. Matches are recorded in the page event.

Add an acquisition method​

You can add acquisition methods to define your acquisition channel more precisely.

Select the method and fill in the corresponding field.

Multiple acquisition methods are linked with and or or booleans. And limits the scope (visitor must fulfill all conditions), while or broadens the scope (visitors must fulfill one condition).

Click the X to delete an acquisition method from your acquisition channel.

Define an acquisition channel as targeting condition​

To add an acquisition channel to a new segment:

  1. Select the Acquisition channel condition in the Acquisition tab.
  2. In the dropdown menu, select the created channels and include / exclude the visitors meeting the acquisition channel criteria.

Use an acquisition channel as a filter/breakdown on the results page​

Filter​

Click Filters > Acquisition channels in the display settings at the top of the Results page to filter data according to the channels you specified.

In the display settings at the top of the results page, click Filters > Acquisition channels to filter the data on the page according to the channel(s) you have specified.

Breakdown​

In the charts at the bottom of the Results page, click Breakdown > Acquisition channels to break down data according to acquisition channels.

You can apply this breakdown to all goals by checking the corresponding box below the dropdown list.