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Contentsquare X PBX integration

You can connect Contentsquare with Kameleoon's prompt-based experimentation (PBX) to turn behavioral insights into actionable A/B tests. This integration helps you generate impactful prompts directly from Contentsquare and generate variations in Kameleoon.

Why use this integration?​

Contentsquare provides a deep understanding of user behavior, while Kameleoon enables you to act on that data. By combining the two, you can:

  • Identify opportunities for optimization with Contentsquare.
  • Generate hypotheses and experiments without writing code.
  • Save time by moving directly from insights to test execution.

Setting up Contentsquare X PBX​

To set up the Contentsquare integration for PBX, follow the guidelines in this article.

Launching a PBX experiment from Contentsquare​

  1. In Contentsquare, navigate to the Zoning Analysis menu.

  1. Under Further analysis, click Design A/B test. The Design A/B test panel opens.
  2. Click the zone you'd like to optimize to display its name and enter the name into the text field.

  1. Describe your hypothesis, name your test, and detail the visual changes you'd like to occur.

  1. Click Create A/B test.

From there, you will be redirected to Kameleoon's PBX interface with your generated prompt.

Kameleoon automatically generates your variation. From here, you can configure and launch it like any other PBX experiment in Kameleoon.

In short, this integration allows you to move seamlessly from insight (Contentsquare) > hypothesis (PBX) > live experiment (Kameleoon).